Letterhead is regarded as the business or company’s stationary which is being used in different type of formats just like the traditional letterhead wherein address and contact details are printed on footer and of course the most commonly used which is printed having the company name, logo, address and contact information at the top. Such details can very well be embossed or stamped giving the stationary a formal and professional look. It reflects how well the business is able to offer superior quality products and services while giving definition towards the total identity of the company. The vital role of letterhead inside a company is most often visible when there are official matters encompassing varied company issues. It is indeed a basic element of a company’s communication within or outside the corporation. Letterhead is normally used to send letters like business proposals, purchases, quotations, bills and special announcements to its clients, employees and business associates. The employment of letterhead creates a good and highly-regarded reputation while increasing the business’s popularity within the business circle and among clients too. This marketing tool doesn't always get a good deal of attention but they can perfectly offer the company an equal amount of popularity like all other marketing items.
Designing the letterhead may somehow become a sensitive issue thinking about the factors like it needs to be unique and doesn’t have likeness with other company’s logo and also it must have the capacity to symbolize and match the products of its business. Giving it a distinctive and expert look will bring out its ability to get the business stick on top among other companies in the current market where competition is significantly tight. Another criteria that must be considered when trying to end up with the suitable letterhead will be the printing company that will produce the mentioned marketing item. The printer must possess the technology and equipment in order to meet the requirements asked. They ought to give a wide variety of design ideas and printing materials from the paper stocks to the colors that will be put together to make a letterhead that will surely serve its purpose. Always make sure that whatever you put on your letterhead will bring out an enduring impression, the one that will favor your business and as well as display a positive and upright reflection of your company.